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It's multiple perspectives
It is also a breakthrough of cognitive boundaries
Don't define fashion
It's asking about possibilities
Rediscover yourself discover the world
Recognize the nature of fashion
Explore the possibilities of fashion
Discover in creation: what can fashion maybe
时尚传播 + 广告学 + 摄影 + 表演
FASHION COMMUNICATION + ADVERTISING
+ PHOTOGRAPHY+ PERFORMANCE
149名毕业生 + 31位指导教师
149 BA GRADUATES + 31 TUTORS
The New School 新益求新
The New Starlights on Stage
BIFT∣SFC 2019 BA GRADUATION EXHIBITION
Final Presentation at the Graduation Season of BIFT
Opening Show and Other Series of Exhibitions and Performances
学院特邀有“中国模特之父”称号的著名时尚编导张舰老师担任开幕秀总导演，学院教师担任开幕秀编剧和演出组织，以毕业设计大主题“时尚是什么 Fashion Maybe...”为主线，串联各专业学生的毕业作品。其中，历年以时装秀形式进行毕业设计演出的表演专业服装表演方向、时尚编导方向的毕业生作品，作为开幕秀核心内容压轴出场。开幕秀的创新之处还体现在新媒体艺术的融入与呈现，电子音乐人、艺术家洪启乐的新媒体艺术作品、毕业展动态报等视听元素，通过LED舞台和声光电的舞美设计，在BIFTPARK-1号秀场内外营造出大型沉浸式场域氛围。
Established in 2017, the School of Fashion Communication of BIFT has four majors: Communication (Fashion Communication), Advertising, Photography and Performance (Fashion Performance/Fashion Advertising Promotion/Fashion Choreography). They all have a history of over 10 years. These majors not only belong to different disciplines, such as journalism and communication, fine arts, drama and film, and television, but also have distinct professional characteristics. All the students cultivated are the most active cutting edge talents in urban economy, fashion industry, cultural creativity and fashion communication.
Following the successful First Graduation Exhibition and the "Gifts to All Graduates" Fashion Carnival held in 2018, the School of Fashion Communication has launched new activities this year, featuring an opening show of 2019 BA Graduation Exhibition, which integrates drama, music, singing and dancing, rap, video, fashion show and new media art to present an interdisciplinary graduation art show, a multi-dimensional fashion communication gala.
The college has specially invited the famous fashion director ZHANG Jian, reputed as "Father of Chinese Model Professionals", to act as chief director of the opening show. Young teachers of the college have been invited to act as screenwriters and performance organizers of the opening show. The open show takes the graduation design theme "Fashion Maybe..." as the main thread to showcase graduation works of students in different majors. Among them, the graduation fashion show designed by the major of fashion performance and fashion choreography will continue to be the core content of the opening show this years. The innovation of the opening show is also manifested in the integration and presentation of new media art, such as the new media art works by the electronic musician and artist HONG Qile, graduation exhibition dynamic posters and other audio-visual elements. A large-scale immersive field atmosphere is created inside and outside BIFTPARK-NO.1 Show Hall by means of the choreography design of LED stage, sound and light.
As a newly-established college, the School of Fashion Communication, BIFT isstriving for innovation. Graduation design exhibition, opening show, photography night, and stage drama cast by the first graduates of Fashion Advertising Promotion present the 2019 BA graduates' meditation and recognition of the concept of fashion, their majors and their own development, as well as the unique interdisciplinary characteristics of the School of Fashion Communication. The debut of 2019 BA Graduation Design Exhibition highlights the school spirit of facing toward and embracing the future, and marching along with beauty. At the same time, it carries forward the youth theme of the graduation season of the 2018 Fashion Carnival. Through the opening show and closing ceremony party of the 2019 BA Graduation Design Exhibition, it crystallizes the physical and emotional well-being of all the faculty and students of the school, and jointly extends a good wish for all the Class2019 graduates by joining hands with artists both on and off campus:
We sincerely invite you to attend
2019 BA graduation exhibition of SFC, BIFT.
风尚生活 文化态度 价值创造 时尚传播
面向未来 拥抱未来 与时并进 与美同行
Fashion life communicates cultural attitude,
fashion communication aims at value creation.
We are facing toward to embrace the future,
keeping pace with the times,
and marching along with the beauty.